Generative AI is revolutionising online shopping by providing personalised experiences through tailored recommendations and dynamic content. These AI-powered systems learn from user behaviours and preferences, becoming more accurate with increased data. This technology enhances customer engagement and boosts conversion rates by adapting in real-time to user intent.
AI personal shoppers offer dynamic product descriptions, conversational commerce, and personalised emails, creating a seamless and intuitive shopping journey. For example, AI can generate recipe suggestions based on items in a user's cart or tailor outfit ideas based on style and season. OpenAI's ChatGPT has launched commerce services using the 'Instant Checkout' feature, recommending gifts and completing purchases, marking a move towards 'agentic commerce'.
E-commerce is evolving as shoppers expect curated, human-like interactions. Generative AI enables brands to understand user intent and respond in real-time, offering smarter and scalable engagement. This shift enhances user experiences, drives conversions, and helps businesses stand out in a competitive market.
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