OpenAI's 'Cameo' Trademark Trouble

OpenAI faces a trademark dispute over its use of the term "cameo" within the Sora app. Cameo, the celebrity video platform, filed a lawsuit alleging trademark infringement due to potential consumer confusion and brand dilution. A federal judge granted Cameo a temporary restraining order, preventing OpenAI from using "cameo" or similar terms like "Kameo" and "CameoVideo" in Sora until December 22.

The dispute arose from Sora's feature allowing users to create and share virtual likenesses, which OpenAI dubbed "Cameos". Cameo argues this directly competes with their business of personalised celebrity videos. OpenAI contests Cameo's claim of exclusive ownership over the word "cameo".

A hearing is scheduled for December 19 to determine if the ban should become permanent. The outcome hinges on proving consumer confusion and the commercial strength of Cameo's trademark in video services. This case highlights the increasing risk of trademark collisions as AI companies rapidly launch new features.