Peec AI, a European startup, has raised $21 million to help brands adapt to changing consumer search habits. With more consumers using AI tools like ChatGPT instead of traditional search engines, product discovery is evolving. Peec AI offers brands a way to maintain visibility and control within this new search landscape.
Peec AI's platform enables marketing teams to analyse brand performance across AI search engines, track brand mentions, benchmark against competitors, and identify impactful information sources. This allows for Generative Engine Optimisation (GEO) and helps brands drive traffic and sales from AI search platforms. The company's tools track how brands are mentioned and ranked in platforms like ChatGPT and Perplexity.
Founded in early 2025, Peec AI has quickly gained traction. The funding will be used to scale its AI search platform, enhance brand visibility, and drive growth for marketing teams. Peec AI's platform helps in mastering optimisation for LLM-based answer engines, tracking visibility trends, and benchmarking performance against direct competitors.
