Google is enhancing its AI shopping capabilities with conversational search, agentic checkout, and an AI assistant for local inventory checks. The conversational search allows shoppers to make specific queries, delivering tailored results with visual formats and side-by-side comparisons. Agentic checkout enables users to track prices and automatically purchase items when they reach a desired discount, requiring confirmation via Google Pay.
Additionally, Google's AI can now call local businesses to gather information on product availability, prices, and promotions, emailing the results to the user. This feature initially supports categories like toys, health and beauty, and electronics, and is available to US Search users. For merchants to qualify for agentic shopping features, they must support guest checkout and Google Pay, and keep their business hours and contact details updated for local store calls.
These AI integrations aim to streamline the shopping experience, from initial inspiration to final purchase. The tools include virtual clothing try-ons and shoe shopping, with AI Mode adapting to search queries and offering relevant product suggestions based on user needs.
