OpenAI Acquires AI Firm

OpenAI Acquires AI Firm

4 October 2025

OpenAI is acquiring the talent behind Roi, an AI-powered financial assistant, to bolster its consumer application offerings. Roi will discontinue its services as its team transitions to OpenAI. This move signals OpenAI's intent to enhance revenue generation within its consumer-facing applications.

OpenAI's strategic acquisition aligns with its broader efforts to diversify revenue streams beyond subscriptions. The company aims to create a substantial business from non-consumer subscription revenue by 2030. OpenAI's ChatGPT mobile app has already demonstrated significant success, generating substantial revenue through consumer spending. By integrating the expertise from Roi, OpenAI seeks to further innovate and expand its capabilities in personalised AI experiences for consumers.

This acquisition follows OpenAI's recent moves to strengthen its position in both software and hardware. These strategic decisions reflect OpenAI's ambition to lead the AI industry and deliver cutting-edge solutions to consumers and businesses alike.

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Published on 3 October 2025
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