AI Fuels Intention Economy

AI Fuels Intention Economy

30 October 2025

Tim Berners-Lee envisions a web reset powered by AI, shifting from an attention-driven model to an intention economy that prioritises individual needs and data privacy. He criticises the current internet landscape where user data is exploited through addictive algorithms, advocating for a return to a decentralised web experience.

Berners-Lee proposes a 'personal digital wallet' concept, empowering users to control their data and grant selective access to applications. His company, Inrupt, released a version of this wallet called Solid. He also highlights the necessity of moving away from manipulative algorithms on social networks.

Berners-Lee remains optimistic about technology's potential to serve humanity, advocating for systems that work for individuals rather than the other way around. He sees a future where businesses and individuals collaborate to switch the web from an attention economy to an intention economy.

Source:ft.com

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Published on 30 October 2025

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AI Fuels Intention Economy