Snapchat has broadened access to its AI-powered Imagine Lens, enabling all US users to generate and modify images using custom prompts without charge. Previously, this feature was exclusive to Lens+ and Snapchat Platinum subscribers. Now, any user can simply type in an idea and watch it come to life, then share their creation with friends or beyond the platform.
The Imagine Lens allows users to re-create and re-contextualise their Snaps through conversational prompts. Examples include transforming an office into a water slide or virtually trying on Halloween costumes. Snapchat provides a limited number of free generations for users to experiment with. The Imagine Lens can be found in the Lens Carousel or by searching its name.
This move positions Snapchat against competitors by reinforcing its identity as a platform for social creativity. The company blends its AR features with advanced AI image-generation models. Snapchat's Lenses are developed using a blend of in-house models and industry-leading AI technologies.
