What happened
Two documentaries, "Deepfaking Sam Altman" and "The AI Doc," examine artificial intelligence's societal impact. Adam Bhala Lough's "Deepfaking Sam Altman" features a virtual doppelganger of OpenAI CEO Sam Altman, created after Altman ignored interview requests and OpenAI used an AI voice resembling Scarlett Johansson's. Daniel Roher and Charlie Tyrell's "The AI Doc" interviews OpenAI's Sam Altman, Anthropic CEO Dario Amodei, and Google DeepMind's Demis Hassabis. These films coincide with a $12 trillion market value increase for major tech companies since ChatGPT's November 2022 release.
Why it matters
Digital identity and intellectual property rights face new challenges as AI models replicate human likenesses and voices without explicit consent. Legal teams and content creators must prioritise robust frameworks for synthetic media, particularly following OpenAI's prior use of an AI voice resembling Scarlett Johansson's. Investors and procurement teams should assess the $12 trillion market value increase in leading AI companies, considering potential bubble risks and the long-term economic shifts these technologies introduce.
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