What happened
Agoda's 2026 Travel Outlook Report reveals 81% of Vietnamese travellers plan to use AI for their next trip, the highest rate in Asia, where the average is 63%. The report states 86% of Vietnamese travellers trust or feel neutral about AI-generated information, with 59% neutral and 28% actively trusting AI. Common applications include recommending local attractions, suggesting dining options, creating personalised itineraries (30%), and real-time language translation (30%).
Why it matters
Travel platform product teams must prioritise AI integration to meet escalating demand, as 81% of Vietnamese travellers expect AI for planning. This high adoption, coupled with 86% trust in AI-generated information, shifts unit economics for feature development, requiring investment in AI-driven personalisation and translation capabilities. For founders in travel tech, this signals a clear market opportunity in digitally advanced regions.
