What happened
G6 Hospitality LLC, parent company of Motel 6 and Studio 6, partnered with Protect24.ai to deploy an advanced security intelligence platform across its 1500+ US and Canadian locations. The platform provides early visibility into suspicious activity, reputational risks, and criminal exposure, offering capabilities such as Human Traffic Indicator, Illegal Escort Operations Detection, Repeat High-Risk Visitor Tracking, Missing Person Match Alerts, and Hotel Image Misuse Detection. A dedicated safety hotline supports hotel staff in interpreting alerts and reporting pathways, per G6 Hospitality CEO Sonal Sinha.
Why it matters
AI-driven threat detection is an emerging operational priority for large hospitality chains, shifting operational security burdens. For franchisees, this partnership provides a centralised, AI-powered mechanism to identify and mitigate diverse criminal activities, from human trafficking to identity fraud, across a large portfolio of properties. This follows a trend of major enterprises embedding AI for security, as seen with Nvidia's recent partnership with Palo Alto for industrial AI security.
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