AI: Use Cases Emerge

In 2026, businesses are shifting focus to evaluating AI use cases and business models. Companies are moving beyond experimenting with simple AI tools, and are now deploying AI systems that can reason and act independently. AI is becoming multimodal, using text, images, audio, and video to create more human-like outputs. Gartner predicts that 80% of enterprises will use generative AI APIs or deploy generative AI-enabled applications in production environments.

Companies are using AI to create personalised customer experiences, automate processes, optimise workforces, and create content. AI is also being used for predictive maintenance, intelligent document processing, and supply chain optimisation. AI agents are automating tasks such as invoice processing and anomaly detection.

However, many organisations still struggle to identify the most valuable AI applications. Companies are now building benchmarks to measure performance and identify ways to accelerate value creation. Industries are standardising AI governance and vertical AI models to scale AI without compromising trust or budgets.