PubMatic has filed a lawsuit against Google, alleging monopolisation of the ad tech market and seeking substantial financial damages. The suit follows a previous court ruling that Google illegally leveraged its position in ad exchanges and publisher ad servers. PubMatic claims Google's anti-competitive actions stifled its growth, increased advertising costs, and reduced market transparency.
PubMatic's complaint details how Google's dominance harmed publishers, advertisers, and consumers. They allege this resulted in higher advertising costs and less diverse content. PubMatic aims to restore fair competition, enabling innovation and transparency within the digital advertising ecosystem.
The lawsuit highlights Google's abuse of power, distorting the market and limiting monetisation for publishers. PubMatic seeks to hold Google accountable and reinstate a competitive environment.
