Meta has launched 'Vibes', a new short-form video feed within the Meta AI app, designed for creating and sharing AI-generated videos. Users can browse AI content from creators and communities, with the feed becoming personalised over time. Meta is pitching Vibes as a creative hub, allowing users to remix existing videos by adding music or altering the style.
Vibes integrates seamlessly into Meta's ecosystem, enabling cross-posting to Instagram and Facebook Stories and Reels. Meta aims to gather user feedback to improve its AI video tools, collaborating with visual artists to develop more powerful creation tools. The company views Vibes as an initial showcase of new directions in AI, with further model development underway.
By launching Vibes, Meta is directly challenging platforms like TikTok, but with an AI-first approach. Meta is betting that AI-powered content creation will be the next frontier.
