Apple has launched the iPhone 17 line-up, including the iPhone 17 Air, boasting a super-slim 5.6mm profile. The tech giant is aiming to stimulate upgrades amidst pressures from US tariffs and the ongoing AI race. The iPhone 17 Air features Apple's A19 Pro processor and promises all-day battery life.
Despite increasing tariff costs, Apple has maintained prices, a decision that may impact profit margins. The iPhone 17 Air starts at $999, while the iPhone 17 Pro sees a price increase to $1,100. The company also unveiled the iPhone 17, new Apple Watch models with a blood pressure monitor, and AirPods Pro 3 with live translation.
Analysts are closely watching Apple's AI advancements, particularly regarding Siri, with significant upgrades expected in 2026. The new AirPods Pro 3 feature improved noise cancellation and heart-rate sensing.
