Grok Adds Text-to-Video Feature

Grok Adds Text-to-Video Feature

2 August 2025

Grok is launching a text-to-video generation feature called 'Imagine', posing competition to Google's Veo and OpenAI's Sora. The 'Imagine' feature, powered by the Aurora engine, will allow users to create videos with audio directly from text prompts. Early access to 'Imagine' will be available in October to Super Grok subscribers via the standalone Grok app.

Users can join a waitlist to access the feature, which will be rolled out more broadly after the initial launch. The 'Imagine' feature will enable rapid text-to-video conversion, potentially benefiting content creators across various sectors. The tool is designed to deliver instant video creation.

Grok's 'Imagine' feature will include a 'spicy mode' that allows users to create six-second video clips. The Grok app already offers image generation, conversational AI, and voice chat.

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Published on 2 August 2025
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