AI Avatar Supplement Shilling

A new era of commercial endorsements has emerged, powered by generative AI, where individuals are selling their likenesses to create AI avatars. These avatars are then used for various commercial purposes, such as promoting products on social media platforms like TikTok. This raises questions about the ethics and implications of using AI-generated personas for advertising and marketing.

The use of AI avatars in commercial work presents both opportunities and challenges. On one hand, it allows companies to create engaging and personalised content, reaching a wider audience with targeted advertising. On the other hand, it raises concerns about authenticity, transparency, and the potential for misuse, as consumers may not be aware that they are interacting with an AI-generated representation.

As generative AI technology continues to advance, it is crucial to establish clear guidelines and regulations to ensure responsible and ethical use of AI avatars in commercial settings. This includes addressing issues such as disclosure, consent, and the potential impact on human actors and influencers. The rise of AI avatars in advertising marks a significant shift in the industry, requiring careful consideration of its implications for consumers and the future of marketing.