WhatsApp is introducing voice calling for large businesses via its Business API, marking its first official foray into voice communication. This feature enables businesses to engage with customers through direct voice calls, offering a more personal touch for complex inquiries or support needs. The integration of voice calls within the WhatsApp Business Platform aims to streamline communication by eliminating the need to switch between different apps.
This move also paves the way for the potential integration of AI-powered voice agents, which could automate responses to common questions and provide personalised product recommendations. Businesses can leverage the WhatsApp Business Calling API to enhance customer service and sales support, ensuring a seamless communication experience. Meta is also streamlining marketing across WhatsApp, Facebook, and Instagram through Ads Manager, allowing businesses to manage campaigns and optimise budgets in one central location.
While the voice call API is currently available in select regions, it signifies WhatsApp's commitment to becoming a comprehensive business and support hub. By centralising communication and incorporating AI, WhatsApp aims to improve customer experiences and increase efficiency for businesses.
