OpenAI's AI Device Emerges

OpenAI's AI Device Emerges

24 June 2025

OpenAI is developing its first AI consumer device in collaboration with Jony Ive. The device is expected to be pocket-sized and screenless, utilising cameras and microphones to understand its environment. It will likely be powered by OpenAI's latest AI model, enabling interaction with users and other devices, integrating with existing tech ecosystems. The device aims to move away from traditional smartphone interactions, potentially resembling an iPod Shuffle worn around the neck for hands-free use. OpenAI aims to ship 100 million devices, creating a new category of personal AI-powered technology. The company's hardware division io, reunites Ive with former Apple colleagues, backed by OpenAI, could challenge smartphones, wearables and laptops. Mass production is projected for 2027, with assembly potentially in Vietnam to mitigate geopolitical risks.

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Published on 24 June 2025
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