Cohere, an AI startup, has acquired Ottogrid, an enterprise platform specialising in automating advanced market research. Based in Vancouver, Ottogrid has developed tools designed to streamline and enhance the market research process for businesses. The acquisition will likely allow Cohere to integrate Ottogrid's market research capabilities into its AI offerings, potentially providing users with more comprehensive insights and data analysis tools.
The specific terms of the deal remain undisclosed. However, the acquisition signals Cohere's intent to broaden its AI solutions and address the increasing demand for data-driven market intelligence. By incorporating Ottogrid's technology, Cohere aims to empower businesses to make more informed decisions through AI-powered market research.
This move reflects the growing trend of AI companies acquiring specialised platforms to enhance their capabilities and expand their market reach. The integration of AI with market research tools is expected to provide businesses with a competitive edge by enabling them to quickly analyse market trends and consumer behaviour.
