What happened
LG Electronics initially deployed Microsoft Copilot via a webOS update, installing the AI software as a permanent, unremovable fixture on its televisions' home screens. This application functioned as a shortcut, directing users to Microsoft's website through the TV's browser. Following consumer complaints regarding the unrequested integration, LG reversed its policy, enabling users to delete the Copilot shortcut icon. LG clarified that microphone input for Copilot is only activated with explicit user consent. Samsung also rolled out Microsoft's AI assistant across its 2025 TV and monitor lines.
Why it matters
The initial forced integration of unremovable third-party software introduced a control gap for platform operators and IT security teams responsible for device configuration and software lifecycle management. This reduced the ability to manage installed applications and increased exposure to unapproved software on managed endpoints. While LG now permits removal, the precedent raises due diligence requirements for procurement and platform operators to scrutinise pre-installed software and update policies, ensuring user control over device functionality and data pathways.
