Google is enhancing its virtual try-on feature using its AI image model, Nano Banana. Previously, users needed to upload a full-body image to see how clothes would look on them. Now, the updated feature only requires a selfie to generate a full-body digital avatar. This allows users to virtually 'try on' clothing items, offering a more streamlined and accessible experience.
This technology addresses a key challenge in online shopping: the inability to physically try on clothes. By reducing the guesswork around fit and style, Google aims to increase customer confidence and reduce return rates for retailers. The system maintains the user's facial features, body shape and pose while changing outfits seamlessly.
Nano Banana's virtual try-on feature could significantly impact the fashion tech industry. It provides a way for brands to offer engaging, personalised shopping experiences, potentially boosting conversion rates and fostering stronger brand loyalty. The tool is designed to be user-friendly, with instant results and realistic rendering of clothing textures and shadows.
