What happened
Google enhanced its virtual try-on feature, now requiring only a user selfie instead of a full-body image. The AI image model, Nano Banana, generates a full-body digital avatar from this input, maintaining the user's facial features, body shape, and pose while seamlessly changing outfits. This update provides instant results with realistic rendering of clothing textures and shadows, aiming to reduce online shopping return rates.
Why it matters
This shift introduces a new operational constraint for retailers and platform operators concerning data governance. Generating full-body digital avatars from a partial input (selfie) increases exposure to inferred personal data, raising due diligence requirements for handling AI-generated body data. This impacts IT security and compliance teams, necessitating careful review of consent mechanisms and data retention policies for synthetic biometric data.
