What happened
Artificial intelligence adoption and increasing capabilities are accelerating the decline in demand for sales and customer service staff. This shift automates specific tasks, displacing existing roles, while simultaneously generating new positions requiring data analysis and machine learning skills. Organisations integrating AI report growth in revenue, profits, and overall employment.
Why it matters
The accelerated impact of AI on job roles introduces a significant operational constraint on workforce adaptability and talent acquisition. Organisations face increased due diligence requirements for continuous skills development in areas like data analysis and machine learning, alongside managing potential workforce displacement. This places a direct burden on human resources and operational training functions.




