Meta Boosts AI Focus

Meta has appointed Vishal Shah, previously a key figure in its metaverse division, to a leading role in its AI efforts. This move signals a company-wide acceleration of AI integration. Shah is now tasked with spearheading the adoption of AI tools and workflows across Meta, with the goal of significantly boosting productivity and innovation.

Shah's appointment comes as Meta aims to intensify its focus on AI, potentially driven by the need to compete with advancements from other companies in the AI video generation space. Meta expects employees to integrate AI into their daily routines, with targets for a large percentage of the metaverse team to actively use AI tools. The company is providing training and resources to support this shift, encouraging rapid prototyping and faster feedback loops. This strategy reflects a broader trend within Meta and the tech industry to prioritise AI-driven processes and development.