Pinterest is experimenting with AI-powered collages designed to assist users in creating outfits. The feature utilises saved Pins and AI-curated personalised boards. This tool aims to streamline outfit creation by leveraging artificial intelligence to suggest combinations from a user's existing Pinterest content.
The AI-driven collage tool analyses user engagement, outfit ideas, similar products, and saved items to generate shoppable collages. Pinterest's AI can group products based on various concepts, such as items that create a stylish look, collages that have seen strong engagement, similar products in grid-style collages, and products similar to what users have saved.
Early testing of auto-collages has shown promising results, with users saving them at twice the rate of regular product pins. This suggests a potential shift in how users interact with fashion and style content on the platform.
