HoYoverse's AI Expansion Strategy

HoYoverse, the studio behind Genshin Impact, is strategically integrating AI to broaden its entertainment offerings beyond anime-style games. While reassuring fans that AI won't replace human creativity in core narrative content, HoYoverse is actively exploring AI's potential in character development, animation, and game development processes. Specifically, AI enhances facial expressions and behavioural patterns of characters, creating more immersive gaming experiences. The company views AI as a supplementary tool to refine handcrafted designs rather than a complete overhaul of existing development methods.

Looking ahead, HoYoverse is investing in AI, cloud computing, and pipeline construction to create expansive virtual world experiences. This includes exploring AI-driven real-time character interactions and dialogue in future projects. HoYoverse's long-term vision involves integrating games, anime, and other entertainment forms to provide players with high levels of immersion and freedom. With multiple new projects reportedly in development, including a hero shooter and an AI-driven space survival game, HoYoverse aims to diversify its portfolio and solidify its position in the global entertainment market.