Instagram is deploying artificial intelligence to identify and restrict accounts of teenagers who misrepresent their age to circumvent safety measures. Meta's AI aims to pinpoint accounts where users have provided false birthdates, granting them access to age-gated content and features they shouldn't have. This initiative is part of Instagram's ongoing efforts to protect younger users on the platform.
When the AI detects a potential age discrepancy, the account holder will be prompted to verify their age. If they fail to do so or if verification confirms they are underage, their account will be placed under stricter supervision. This includes limiting access to certain content, preventing adults from messaging them, and ensuring they adhere to Instagram's child safety policies. The technology analyses various data points, including posts, interactions, and account activity, to make informed assessments about a user's age.
This move reflects growing regulatory pressure on social media companies to protect children online. By implementing AI-driven age detection, Instagram hopes to create a safer environment for its youngest users and maintain compliance with evolving legal standards. The effectiveness of this AI will be closely monitored, as accuracy and privacy concerns remain paramount.