Perplexity AI, an AI startup, is in discussions to integrate its AI assistant into Samsung and Motorola smartphones. The terms of the deal could include offering Perplexity as the default AI assistant or preloading the Android app on the devices. For Samsung, the integration could also mean promotion within the Galaxy Store. This move signifies Perplexity's ambition to gain prominence in the mobile AI assistant market, directly competing with established players like Google and OpenAI. A similar integration has already been announced on the T-Mobile AI Phone, expected later this year.
Such partnerships could significantly increase Perplexity's user base and market visibility. By embedding its AI directly into popular smartphone brands, Perplexity aims to make its assistant a readily accessible tool for millions of users. The integrations could involve deep-level system access, allowing the AI to handle tasks and queries more efficiently than a standalone app. The AI Phone will allow users to assign Perplexity a task or speak a command to it, though you may also type your query if that's what you prefer.