Aitana López, a virtual model created entirely with AI by Clueless Agency in Barcelona, has surged in popularity on Instagram, landing sponsorships and brand deals worth over £1,000 per post. With 350,000 followers and a distinct persona, Aitana challenges traditional modelling by delivering consistency, efficiency, and complete brand control.
Her creator Diana Núñez designed Aitana as a response to the volatility and demands of real-world influencer marketing. Despite debates around authenticity and AI’s impact on human relationships, AI influencers are gaining traction in fashion, marketing, and entertainment.
Marketing leaders should evaluate opportunities and risks of virtual ambassadors, particularly in fast-moving consumer sectors. Virtual personas may offer an edge in brand safety, engagement control, and 24/7 campaign deployment.