What happened
Experian Chair Mike Rogers purchased 10,000 shares for approximately £360,000. Transaction follows 15% decline in company share price since November. Market volatility stems from investor concern that generative AI will disrupt Experian proprietary data and credit-scoring models. Rogers executed trade as stock reached six-month low. Purchase increases total holding to 25,000 shares, representing significant personal commitment during period of sector-wide AI-driven devaluation.
Why it matters
Portfolio managers and institutional investors devalue data-heavy incumbents because generative AI reduces cost of synthesising alternative credit insights. This follows similar valuation drops in wealth management and software portfolios earlier this week. Because AI threatens traditional data moats, market sentiment remains volatile. Therefore, chairs use personal capital to signal stability against perceived obsolescence. Pattern confirms broader trend where legacy data providers must prove proprietary datasets remain defensible against AI-driven competition.
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