SoFi is broadening its investment platform by introducing new private market funds, granting retail investors access to sought-after, privately held companies. These funds will focus on companies across AI, space technology, consumer products and gaming. SoFi users can now invest in companies like OpenAI, SpaceX and Epic Games, with investment minimums starting as low as $10.
SoFi's expansion includes partnerships with asset management firms like Cashmere, Fundrise and Liberty Street Advisors. These firms bring expertise in early-stage ventures, direct-to-consumer alternative assets, and differentiated investment strategies. The move aims to democratise access to alternative investments, traditionally limited to institutional and high-net-worth investors.
SoFi's CEO, Anthony Noto, highlights the company's commitment to providing a new generation of investors with diversified portfolios. This initiative follows SoFi's previous additions of funds from ARK, KKR, Carlyle and Franklin Templeton, further solidifying its position as a comprehensive investment platform.
