Artificial intelligence platforms drove significant traffic to major websites in June 2025. Referrals to the top 1,000 global websites exceeded 1.13 billion, marking a 357% increase compared to the previous year. This surge indicates AI's growing influence on online traffic patterns and its potential as a key driver for website visibility.
The substantial growth in AI-driven referrals highlights the increasing integration of AI technologies into various aspects of the internet. As AI algorithms become more sophisticated, their ability to direct users to relevant websites is also enhanced. This trend suggests a future where AI plays a crucial role in shaping online user behaviour and website traffic acquisition.
The data underscores the importance for businesses to understand and leverage AI's capabilities to optimise their online presence. As AI continues to evolve, its impact on website traffic and digital marketing strategies will likely become even more pronounced.
