Amazon boosts listings with AI

Amazon has launched a generative AI tool aimed at helping sellers enhance their product listings. The tool identifies missing information and attributes, providing suggestions to improve the quality and completeness of listings. This should lead to better product discoverability and potentially increased sales for merchants using the platform.

The AI analyses existing product data and suggests relevant keywords, descriptions, and specifications that might be missing. By automating this process, Amazon aims to reduce the time and effort required for sellers to optimise their listings. This is particularly useful for small and medium-sized businesses that may lack the resources for extensive manual optimisation.

The rollout of this tool reflects Amazon's ongoing investment in AI to improve the overall shopping experience. By ensuring more comprehensive and accurate product information, Amazon seeks to increase customer satisfaction and drive further growth on its marketplace.