UBS deploys AI analysts

UBS is utilising AI to create digital clones of its financial analysts, leveraging models from OpenAI and Synthesia. These lifelike avatars deliver research in video form, catering to client demand for more engaging content. The bank's move aims to enhance efficiency and broaden the reach of its expertise. By digitising experts, UBS can offer personalised advice at scale, potentially increasing customer engagement through body language, facial expressions and non-verbal cues.

UBS has been developing AI solutions, including 'UBS Red', supported by a data transformation initiative and migration to the Azure cloud. This includes establishing an internal AI Hub and AI factories for quicker solution delivery. The bank aims to have over 50% of its applications running on Microsoft Azure.

While UBS aims to blend human and digital interaction, the deployment of AI analysts reflects a broader trend towards AI-driven solutions in financial services. This could impact how financial institutions deliver advice and manage client relationships, potentially reshaping roles within the industry.