Snap Integrates AI Search

What happened

Snap has agreed to a $400 million deal to embed an artificial intelligence search engine directly into its Snapchat app. This integration introduces new AI technology to enhance user experience, offering more intuitive and efficient search capabilities for content discovery and relevant information within the platform. The move aims to improve content delivery and personalise user experiences, positioning Snap to compete with other platforms utilising AI in search and recommendation systems.

Why it matters

The integration of a third-party AI search engine into the Snapchat app introduces a new operational dependency and potential data flow pathways. This raises due diligence requirements for platform operators and IT security regarding data handling, privacy, and the operational integrity of the search functionality. It also creates a visibility gap for compliance teams concerning the scope and nature of content discovery and user interaction facilitated by the new AI.