Adobe Launches Custom AI Foundry

Adobe is introducing a service that allows enterprises to build custom generative AI models. The service leverages Adobe's Firefly model family, training it on a brand's specific intellectual property to create bespoke AI solutions. This enables businesses to generate branded content at scale while maintaining control over their brand identity.

Firefly Custom Models are fine-tuned using a company's assets, ensuring that the generated content aligns with their unique style and guidelines. These models support text-to-image transformations and visual effects, catering to various industries. Integration with Adobe's Creative Cloud applications, such as Photoshop, Illustrator, and Adobe Express, streamlines content creation workflows. Strict governance and security controls ensure that a brand's content, data, and workflows stay within the organisation.

By using Firefly Custom Models, organisations can automate content production, tailor it to their brand, and power personalisation at scale. This allows teams to generate new content, make necessary edits, and assemble the content into finished assets ready for delivery. The service aims to bridge the gap between creative and marketing teams, enabling them to work together more efficiently and maintain brand consistency across all channels.