Google Chrome is set to automatically revoke notification permissions from websites that users rarely visit in an effort to reduce notification overload on both desktop and Android platforms. This feature, an extension of Chrome's Safety Check tool, targets sites that send a high volume of notifications with minimal user engagement. Google's data indicates that less than 1% of notifications receive user interaction, suggesting that most alerts are largely ignored.
Chrome will alert users when notification access is removed, with options to restore permissions via Safety Check or by revisiting the site. Users can also disable the auto-revocation feature entirely. Internal testing revealed a significant decrease in notification overload, with sites sending fewer notifications experiencing increased engagement.
This update is part of Google's ongoing efforts to enhance browser privacy, improve safety features, and provide users with greater control over distractions. The change aims to promote a more intelligent permission management system, potentially reshaping how websites approach user notifications.
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