Meta will leverage user interactions with its AI chatbot to personalise ad content on Facebook and Instagram. Starting December 16, user data from AI conversations will shape ad targeting, similar to how likes and shares are currently used. For example, discussing vacation plans with Meta AI could lead to travel-related ads. This also applies to voice conversations via Meta headsets.
This change, which impacts over a billion monthly Meta AI users, will be implemented globally, excluding the UK, EU and South Korea due to data privacy regulations. Meta assures that sensitive topics like religion and health won't be used for ad targeting. Users cannot opt out, highlighting Meta's strategy to monetise its AI investments.
The initiative reflects a broader trend among tech companies to generate revenue from AI, with others exploring similar strategies. Meta plans to notify users of the updated policy starting October 7.
